Here’s another oopsie on “negative reinforcement.” This one is from a site that’s discussing the application of behavioral principles for the business environment, so it’s a little afield for us, but I’m throwing it into the pot anyway. At least it shows that it is not only we educators who make this mistake. In the article, the author N. Nayab (edited J. Scheid) gets several things right, but makes the usual confusion between negative reinforcement and punishment:
Sphere: Related ContentSkinner’s behavior modification theory holds that reinforcement, either positive, or negative shapes behavior. Providing positive reinforcement for changing behavior to desired levels through appropriate and effective rewards, and or providing negative reinforcement such as punishments or discouraging signals for undesired changes in behavior, or sticking to status quo helps employees make the appropriate behavior modifications.
Continue reading ‘Another mistake on NR’